All Aboard for Santa Fe: Railway Promotion of the Southwest, by Victoria E. Dye

By Victoria E. Dye

by means of the overdue 1800s, the foremost mode of transportation for tourists to the Southwest used to be through rail. In 1878, the Atchison, Topeka, and Santa Fe Railway corporation (AT&SF) grew to become the 1st railroad to go into New Mexico, and through the past due Nineties it managed greater than half the track-miles within the Territory. the corporate wielded great strength in New Mexico, and shortly made tourism a major side of its monetary enterprise.
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to spotlight Santa Fe as a terrific tourism vacation spot. the corporate advertised the healthy merits of the area's dry wilderness air, a robust promoting aspect for japanese city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various lodges and eating places alongside the rail line, to advertise Santa Fe. jointly, they constructed fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's paintings colonies, and created the Indian Detours sightseeing tours.

All Aboard for Santa Fe is a finished learn of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.

Victoria E. Dye, a local New Mexican, spent her youth exploring the Southwest along with her kinfolk. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in background on the college of California, Davis, and a master's measure in background at California nation collage, Sacramento. Dye at present is living within the Davis area.

"A really nice addition to the literature describing the impression of the arriving of the railroads to New Mexico and the West." -- neighbors of the Cumbres and Toltec Scenic Railroad, Inc.

"[This is] a major ancient examine of the way the selling efforts of the AT&SF impacted town of Santa Fe and the encompassing zone. It exhibits one element of railroad heritage that has usually been ignored yet which had an important impact. scholars of the Santa Fe Railroad and the sector will take pleasure in it, as will all who realize that railroads are usually greater than trains and tracks." -- nationwide Railway Bulletin

"A properly illustrated and obviously written examine the evolution of a sleepy, distant village to stylish heart for the humanities, nice eating, golfing and skiing." -- Santa Fe New Mexican, NM

"This is a vital learn of the stimulation and development of tourism within the region." -- Wagon Tracks

"This heritage of railway promoting within the Southwest from 1890-1930s could specialise in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for somebody operating a railroad at the present time. . All Aboard for Santa Fe stands proud from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the past due 1800s to the start of WWII." -- real West

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