Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang,Daniel R. Fesenmaier

By Zheng Xiang,Daniel R. Fesenmaier

This ebook offers leading edge examine at the improvement of analytics in go back and forth and tourism. It introduces new conceptual frameworks and size instruments, in addition to functions and case reports for vacation spot advertising and marketing and administration. it's divided into 5 elements: half one on trip call for analytics makes a speciality of conceptualizing and imposing trip call for modeling utilizing immense information. It illustrates new how you can determine, generate and make the most of huge amounts of knowledge in tourism call for forecasting and modeling. half makes a speciality of analytics in commute and lifestyle, proposing fresh advancements in wearable pcs and physiological dimension units, and the results for our realizing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based info with tourism information. half 4 discusses web-based and social media analytics and provides the newest advancements in using user-generated content material on the net to appreciate a few managerial difficulties. the ultimate half is a suite of case reviews utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line stories within the resort undefined, and comparing vacation spot communications and industry intelligence with on-line resort stories. The chapters during this part jointly describe a number assorted techniques to realizing marketplace dynamics in tourism and hospitality.

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